Since there are different ways to communicate with digital media, there are different specializations within digital marketing. Here are some important examples of different digital marketing strategies.
Technically speaking, search engine optimization, or SEO, is a marketing technique rather than a type of marketing in itself. According to Balance, it is “the art and science of making online pages attractive to search engines.” What matters most in SEO is the “art and science” component. The following are the key factors to keep in mind while optimizing a web page for search engines:
- User engagement level and content quality
- mobile friendly
- Inbound links’ quantity and quality
As already mentioned, an important element of an optimized page is the potential of your content. Because of this, SEO plays an important role in content marketing, a strategy designed to provide useful, and relevant information to a target audience. The purpose of content marketing, as with any marketing plan, is to attract leads who will eventually become customers. But it does it in a unique way from traditional advertising. Instead of luring customers in with the promise of value from a product or service, it offers value for nothing in the form of textual content, such as:
- blog entries
- e books
- news
- audio or video tapes
- white papers
- article information
Social media marketing is the practice of increasing website traffic and brand recognition through online interactions. You can promote your business, goods, services, culture etc through social media marketing. Focusing on social media marketing can be beneficial as billions of people use social media platforms to interact. Developing a successful social media marketing plan, requires following best practices. Some of the most important social media marketing best practices are listed below:
- Create engaging content that is of the highest caliber and respond to questions and comments in a professional manner
- Create a schedule for posting on social media.
- post when appropriate
- Hire social media managers to assist with your marketing campaigns.
- Understand your audience and the social media platforms where they are most active.
Affiliate marketing
Through the use of a digital marketing strategy known as affiliate marketing, profits can be derived from promoting another person’s company. The process is the same whether you are the promoter or the company that associates with the promoter. It works on the basis of revenue sharing. If you are an affiliate, you will receive a commission for each sale of the product you promote. If you are the merchant, you will need to pay the affiliate for each sale for their efforts.
Influencer marketing
Influencer marketing, like affiliate marketing, involves collaborating with an influencer – a person with a massive following such as a celebrity, content authority, or content creator – in exchange for visibility. These influencers often recommend your goods or services to their followers on a variety of social media platforms. However, since they are effectively representing your brand, it’s important to work with trusted influencers. The trust that customers place in your company can be damaged by the wrong influencer.
The idea behind email marketing is simple: You send a promotional message and wait for your potential customer to click on it. Execution is much more difficult. You must first confirm that the recipients of your emails are interested. Having an opt-in list implies the following:
- Personalized text in the subject line and body
- Clearly states what types of emails the subscriber will receive.
- An email signature with a prominent unsubscribe link
- Combines promotional and transactional email
Mobile marketing
With the help of mobile marketing, you can interact with your target market through their mobile devices, such as smartphones and tablets. This can be done through SMS and MMS messages, notifications from social media, mobile app alerts and other means. It is essential to ensure that all content is mobile-friendly. Since 85% of Americans own a smartphone, your marketing efforts can be greatly enhanced by creating content for both computer and mobile devices.
